Are you generating the web traffic you desire? Are you following the steps needed to excel your keyword research for SEO? Numerous entrepreneurs today assume that search engine optimization is a challenge, a mystery that only those with expertise can unravel. Search engine optimization is an integral aspect of every marketing campaign and is as not complicated and technical as it seems to be.
Customers generally depend on search results to help them discover everything from restaurant reviews to Business – to – business app providers. Which means that whatever your company does, you target customer is likely to be looking for the reviews of your products and services on search engines like google and yahoo.
The Ocean deep world of SEO:
Search engine optimization as deep as the ocean. It is the act of expanding both the quality and the customer traffic on your website and introduces your brand to the audience using non paid internet search results. These results are also known as “organic results.”
If understanding your audience’s interests is one side of the SEO story, presenting and delivering it with authentic keywords in such a manner that search engine crawlers can identify and appreciate is the other side. Website optimization is likewise one of the few internet advertisement channels that, when set up accurately, can keep on delivering profits after some time. If your content is written accurately and is equipped with the right keywords, it gets all the rights to rank on web searches. With each passing day, these search engines are getting faster and smarter, but they still need our assistance.
How to do keyword research for SEO?
There are several options on the internet to do this. Either manually or using tools and apps, but whatever you pick following are a few steps you need to follow when doing your keyword research.
1. Brainstorming keywords:
Seed keywords are the cornerstone of the analysis method on keywords. They describe your market and allow you to recognize your rivals and the competitor site. If you have got a product or service that you want to advertise online, it is easy to come up with such keywords. Only think about what users are going to type in Google to see what you sell.
When you type your seed keywords into a keyword analysis app, you can discover other keywords, popular concerns, and topics for your content that you would otherwise have overlooked.
Tip: Prepare an excel sheet for your keywords along with its competition and search volume. You can get one prepared by the mastero of SEO Niel Patel from here
2. Coming up with authentic keywords:
Suppose you have a clothing line for gents and providing T-shirts. Some suggested keyword will be:
- Graphic tees
- V- neck t-Shirts.
- Nike T-shirts
But if you are facing a hard time in determining the right keyword. Then by using Google Keyword Planner, you can come up with seed words along with its competition and search volume in the market. The underlined keyword in blue is the one you provided. The ones highlighted in red are the seed words suggested by google keyword planner and the ones emphasized in green is the competition and average monthly searches made by your potential clients.
3. Searching for your competitor’s ranked keywords:
The ideal approach to come up with some great keywords is to gander at keywords your competitor is using. If you are trying to think of more keywords that people may be looking for on a particular subject, take a look at the relevant search phrases that emerge when you type in a keyword to Google.
Tip: Use uber suggest to search the keywords your competitor is using.
4. Checking on competitors:
The following tool provides you with a summary about what it takes, on average, in terms of backlinks and domain rankings, to reach Google’s first page for a keyword. This is summary is placed over a chart that indicates the number of keyword requests, both for the web and mobile, over the last 12 months. Using uber suggest, you will get search results of the keywords your competitor is using along with suggested seed keywords. The ones underlined in pink are the competitor sites using your desired keywords and ones highlighted in red are seed keywords suggested by your tool.
SD: It is the keyword difficulty.
Volume: it is the number of searches per month.
CPC: it is the average cost per click charged by google.
5. Using keyword tools:
Competing websites can be a perfect source of suggestions for keywords. But there are also plenty of keywords that your rivals are not using, and that can help you. These keywords can be discovered using keyword analysis software. Keyword analysis methods are all operating the same way.
While these methods can be useful, they rarely include more than a few hundred recommendations. The search suggestions still appear to be doubtful search volumes. This makes it impossible to assess the relative prominence of keywords. And to solve this your issue. You can opt for professional tools. Some tool is:
- soovle: it is a system that helps you type a keyword and autocompletes it with a variety of other keywords. SEO experts suggest that the tool is not worth running to check competition but gives you useful insights to be sure that you did not miss anything.
- Using SEM RUSH and SpyFu: This tool helps you to study what your rivals are competing on. It also provides you with some names of your competitors so you can study them.
- Moz: The higher the volume of the keyword, the greater the competition. Moz provides you with difficulty scores of the keywords. It will help you find terms that will make it easy for you to compete. Don’t waste a lot of time stressing about the statistics, though.
Tip: When searching your keywords also keep a check on latest trends and seasonal keywords.
6. Looking for search volumes:
Usually, top brands and companies occupy the results for high volume, but if you are only starting on the web and going after the same keywords, the uphill fight for ranking will take years of work.
If the search volume is high, you will also need a high commitment to rank your website organically. However, if you go with low rank keywords, you risk not getting any searchers to your site. In some instances, it could be more beneficial to target reduced competition search keywords.
Tip: Instead of short keywords, try using long-tail keywords.
7. Seasonal keywords and trends:
Identifying about seasonal patterns can be helpful in determining a successful keyword plan. For example, if you know that the “Christmas printed Tshirts” are going to spike in your region in October through December, you can schedule content months in advance and give it a significant push during those months. These trends can be seen through google trends.
There is no right or wrong way when looking for keywords, but there are strategies that can help your website generate more views. Remember that you are not searching for those keywords that are easy to rank, but you are looking for those keywords that can later on bring you a great investment return. Only focusing on low-difficulty keywords is a mistake committed by many. It would help if you still use short, medium, and long-term rating targets. If you concentrate on short-term targets, you can never place among the most valuable keywords. The ranking of these keyword changes after a few months, so it is also necessary for you to keep track of these changes and change those from time to time.